Future Folk

Goldsmiths Design 2011 Show

  • Better read
  • Better read
  • Better read
  • Better read
  • Better read

Better read

Sarah Ferguson

Studies have shown that the average human remembers 80% of what they see but only 30% of what they read. For centuries our main intake of information came from the written word. However, since the development of certain technologies such as the television, we have been plagued by images, affecting the evolution of the human mind.

Today, we are so dependent on visuals that they mask the beauty of the written word. In this project, I am aiming to make written language more accessible to the 21st century mind by improving the practice of storytelling, making the interpretation of language a more visual experience for the reader.

s.ferguson1990@hotmail.co.uk
http://www.siferguson.tumblr.com/