Could you save nine lives this year?
Today in the UK, 4% of the population are regular blood donors. The remaining 96% don't give blood for a number of reasons. Even though many of us are eligible to donate, we are either too busy, too scared or blind to its current needs for blood. The NHS accurately records the levels of bloodstock around the country, however they don't use this data to its full potential in recruiting new blood donors. This project is about building an understanding that enables the user to attach emotions to the data. This will raise an awareness to the urgency of blood donations and gives the user the opportunity to discover when their blood is most needed.